Sales prospecting and outreach videos are a great way to engage potential customers and build relationships with them. However, before you start creating these videos for email, it’s important to understand the different ways you can incorporate them into your sales cycle, and the different types of prospecting videos you can use. This blog will walk you through all of that, so you can create videos that really work for your business.
What does Prosecting mean in sales? – A Definition of Sales Prospecting
Sales prospecting refers to the process of finding and connecting with potential customers with the goal of generating new business and leads. For a sales pipeline, prospecting in the selling process revolves around qualifying sales leads and usually involves research and identifying potential customers, followed by outreach through various channels to build a relationship.
If you’re in sales, then you know that there are a lot of different ways of outbound customer prospecting techniques to try to reach potential customers. You can:
- make outbound calls
- send text emails
- attend networking events, or
- connect on social platforms like LinkedIn etc.
What’s important is finding the method of prospecting that works best for you and your product.
What is Video Prospecting?
Why use video emails for sales prospecting?
There’s a reason why videos are one of the most popular types of content – they’re interactive and engaging. This is why more and more businesses are using video content to connect with their audience. When done right, the benefits of videos in sales are immense.
Some of the reasons and benefits that make video prospecting so powerful sales prospecting tool are:
Incorporate videos into the sales cycle helps in reaching decision-makers
More than 80% of senior executives say they are watching a more online work-related videos today than they were a year ago. This trend is being driven by the growing availability of online video content and the increasing use of mobile devices to access it.
This is likely because videos are an effective way to consume information quickly and retain that information for later recall. Additionally, videos are often more engaging than traditional methods of communication, like text-based articles or long reports. As a result, watching work-related videos is an efficient way for business executives to stay up-to-date on industry trends and best practices.
Video Emails for Effective Pitch
By including a video in your email, you can more effectively communicate your message and connect with your prospect personally. – making your pitch more compelling.
A study has shown that sales emails containing videos have a significantly higher chance of being opened and responded to. Open rates increased by 16%, while response rates increased by 26%. This shows that videos are a powerful tool to increase the effectiveness of sales emails.