Video email marketing refers to using the best of the two worlds, email and video, to increase subscriber engagement.
From sales prospecting to closing sales, using videos for email marketing is paving the way for a new trend in digital marketing. It can help you to drive more traffic, convert more leads and increase sales. CRM platforms like HubSpot, Zoho CRM, Pipedrive and others provide an option for setting up workflows in a video email marketing campaign. But, it could be a daunting task to select an effective video email marketing software.
In this blog, we’ll look at the importance of video email marketing platforms and how businesses can use video marketing tools to enhance the effectiveness of sales outreach and marketing, using videos for higher email opens, engagement, click-through, and conversions.
What is Video Email Marketing?
Video email marketing refers to adding personalized video to an email to amplify your message and engage prospects for better open rates, Clickthrough rates, and higher conversions.
Video email marketing can be highly engaging for prospects, resulting in better open and clickthrough rates and, ultimately, higher conversion rates. To add a personalized video to your email, record a short video message and include it in the body of your email. This will help amplify your message and encourage prospects to take action.
There are a few different types of video email marketing. For example, you can use embedded HTML5 videos, GIFs, or static images with a play button. These all link to a video which increases subscriber engagement via emails.
As B2B buyers increasingly turn to online videos to help them make purchase decisions, it’s become clear that a strong video marketing strategy is more critical than ever.
But what makes for a good video marketing strategy?
Here are a few key things to keep in mind:
- Your videos should be clear and concise, providing viewers with the necessary information without overwhelming them.
- Think about your target audience and what kinds of videos they would find helpful or informative.
- Don’t forget to promote your videos once they’re published. Make sure potential customers know they exist and can easily find them.
How to get started with video emails?
Video email marketing is quickly gaining popularity among marketers. Both consumers and marketers love videos, so a video email marketing platform is a great way to increase engagement, conversions, and revenue.
3 Ways to use videos in your email marketing and sales prospecting
- Option 1: Send a video through email
- Option 2: Email a video from your Gmail or Outlook
- Option 3: Email a video via your email marketing software
Using video in email #1: Send a video email
Using video in email #2: Embed a video from your Gmail or Outlook
Using video in email #3: Email a video via an email marketing software
15 Top Video Email Marketing Platforms in 2022
Sendspark – Video and Screen Recorder
Do you like to record your screen, cam or both to send videos? SendSpark async video email platform is the best way to send a personal message. SendSpark helps you create video emails that are easy to track your sales and marketing email campaigns. Just record a personalized video, then send it to target accounts. You can also track video email opens, replies, forwards and clicks, so you know your message is getting through. SendSpark is great for video emails, but it’s also great for recording your screen. It’s easy, and it’s secure.
SendSpark Main Features
- High Definition (HD) Screen recording and Share Videos
- Video Upload
- Unlimited Video Storage
- Call to Action in their videos
- Live Video Streaming
- Video Player Customization
- video request link
- Video emails for account based marketing
- video emails
BombBomb – Video email messaging for quick deals
We have tried a lot of video marketing tools and BombBomb is the only one we have stuck with. Not only does this tool make it super easy to create professional quality videos with personalized video messaging through email, text, and social media, but it also lets you easily host them on your own website.
This is a must-have tool for anyone who wants to boost their email marketing campaigns and make video marketing easier. BombBomb simplifies the process of creating and sending marketing videos to prospects. It is a great way to reach out to audience, improve brand and create meaningful relationships. One can even get more creative and create more personalized content that goes above and beyond what emailing a boring text message can do.
BombBomb Video Email software features:
- Screen recording
- Unlimited video hosting for emails
- Instant video encoding
- Video email data analytics
- Animated video thumbnail
- Branded video email pages
- Clickable call-to-actions on videos
- Video landing pages
- Video and text snippets