16 Video Email Marketing Software

Video email marketing refers to using the best of the two worlds, email and video, to increase subscriber engagement.

From sales prospecting to closing sales, using videos for email marketing is paving the way for a new trend in digital marketing. It can help you to drive more traffic, convert more leads and increase sales. CRM platforms like HubSpot, Zoho CRM, Pipedrive and others provide an option for setting up workflows in a video email marketing campaign. But, it could be a daunting task to select an effective video email marketing software.

In this blog, we’ll look at the importance of video email marketing platforms and how businesses can use video marketing tools to enhance the effectiveness of sales outreach and marketing, using videos for higher email opens, engagement, click-through, and conversions.

What is Video Email Marketing?

Video email marketing refers to adding personalized video to an email to amplify your message and engage prospects for better open rates, Clickthrough rates, and higher conversions.

Video email marketing can be highly engaging for prospects, resulting in better open and clickthrough rates and, ultimately, higher conversion rates. To add a personalized video to your email, record a short video message and include it in the body of your email. This will help amplify your message and encourage prospects to take action.

There are a few different types of video email marketing. For example, you can use embedded HTML5 videos, GIFs, or static images with a play button. These all link to a video which increases subscriber engagement via emails.

As B2B buyers increasingly turn to online videos to help them make purchase decisions, it’s become clear that a strong video marketing strategy is more critical than ever.

But what makes for a good video marketing strategy?

Here are a few key things to keep in mind:

  • Your videos should be clear and concise, providing viewers with the necessary information without overwhelming them.
  • Think about your target audience and what kinds of videos they would find helpful or informative.
  • Don’t forget to promote your videos once they’re published. Make sure potential customers know they exist and can easily find them.

How to get started with video emails?

3 Ways to use videos in your email marketing and sales prospecting

  • Send a video through email
  • Email a video from your Gmail or Outlook
  • Email a video via your email marketing software

Using video in email #1: Send a video email

Using video in email #2: Embed a video from your Gmail or Outlook

Using video in email #3: Email a video via an email marketing software

Best Video Email Platforms in 2022

  • Loom
  • BombBomb
  • Vidyard
  • Covideo
  • Playable
  • Biteable
  • Bonjoro
  • Pirsonal
  • Quickpage
  • Dubb
  • Viewed
  • VMaker
  • Vadoo
  • Sendspark
  • vidREACH.io
  • OneMob

















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