Enterprise marketing directly impacts how business CRMs would help an organization. Hubspot and Marketo – being two leading Enterprise Marketing Automation (EMA) software tools, justify how enterprise would strategize its campaigns according to:
4 Components of Enterprise Marketing Automation
- Component # 1. Market Segmentation
- Component # 2. Marketing Campaign Management
- Component # 3. Contact and customer relationship management (CRM)
- Component # 4. Customer Service and Support
Hubspot and Marketo are two big names in enterprise marketing automation platforms. For anyone who worked in inbound marketing automation, the evaluation process of ‘which is better’ enterprise product to choose between Hubspot Vs Marketo is dependent of various feature sets.
For most of Digital marketing director or manager, when it comes to choose the best Marketing automation software for enterprise corporations, difference betweek Hubspot and Marketo is a good starting point. From manual campaigns to personalized touch points, audience-specific messages, in the right moment, is the key to success of any marketing automation campaign.
What is the best Enterprise marketing automation software?
From digital marketing acquisition strategies to customer advocacy, a true-blue marketing automation campaigns need to drive measurable results. How? Through different digital marketing channels, such as email, SEO, Content, Video and social media etc.
With growth in mind, how you automate marketing actions or tasks to run different B2B or B2C marketing campaigns streamline business ROI-friendly activities across sales, marketing, and operations etc.
On the one hand HubSpot marketing automation brought inbound marketing to change how customers are approached, we have Marketo which has global takers for marketing automation tool for account-based marketing strategy. With razor-sharp digital marketing automation, these all in one marketing platform give the power and flexibility you need to engage customers at scale.
Both Hubspot and Marketo tools are established marketing automation platforms in building relationships with prospects and customers through:
- Business lead management
- email marketing campaigns
- landing page and assets connect
- social media campaigns
- Personalized message to prospects and
- website visitor tracking etc.
At times, seen as a subset of customer relationship management (CRM) software, marketing automation software helps in lead capture, with dedicated marketing automated campaigns, and personalize digital communications keep them to keep marketing strategies in sync with marketing funnel.
Making the right choice to select enterprise marketing automation vendor directly impacts a company growth and scale, thanks to overwhelming of data to work on.
Compare HubSpot and Marketo Marketing Automation
With a free CRM at its core, Hubspot offers a full stack of software for your growth marketing, sales, and customer service needs. Users have flexibility to use all their “hubs” or just the ones they need the most.
Marketo is a software solution with its focus on marketing automation in digital channels, like emails, mobile, social, and web. Marketing has 9 “engagement applications” – like Hubspot, Marketo offers flexibility in choosing the right applications for your needs.
Which is better HubSpot or Marketo?
With marketing automation paves way for easy-to-manage marketing processes and multifunctional campaigns, across various digital marketing channels. Marketo offers 6 separate modules, namely, under its marketing solutions:
- Lead management
- Email Marketing
- Consumer Marketing
- Customer base marketing
- Mobile marketing
- Account-based marketing
The liberty of choosing each/every solutions as per business requirements.
On the contrary, Hubspot is an all-in-one software to assist any business of any size. This makes life much easier as compared to ‘different’ solutions from Marketo. With Hubspot CRM, at its core, there are tons of integrations and add-ons which come with Hubspot.
What is Hubspot Marketing? An Overview
Who uses Hubspot?
Is HubSpot actually free?
What is Marketo? An Overview
Who uses Marketo?
Does marketo have a CRM?
Pricing Comparison – Hubspot Vs Marketo
Features Comparison – Hubspot Vs Marketo
| Blog management | Yes | NA |
| Social media monitoring | ||
| Website monitoring | ||
| Website & Content Creation | ||
| Mobile Optimized | ||
| Live Chat | ||
| Content Strategy | ||
| SEO optimization and tools | ||
| Landing pages | ||
| A/B landing page testing | ||
| Pop-up Forms & Form Creation | Yes | Only Forms, Not Pop-Up Forms |
| Personalization | Yes | Yes |
| Ad Creation & ROI Analytics | Yes | NA |
| Native Video Hosting & Measurement | Yes | NA |
| Lead management | ||
| List segmentation | ||
| Dynamic content | ||
| Email marketing | ||
| Deliverability optimization | ||
| A/B email testing | ||
| Marketing calendar | ||
| Drip campaigns | ||
| Automation templates | ||
| Event-based triggers | ||
| Reporting/Analytics | ||
| Built-in CRM | ||
| Event marketing/webinars | ||
| Social marketing/Publishing | ||
| Financial management | ||
| Transactional emails | ||
| Sales dashboards | ||
| Native mobile app(s) |
Features Comparison – Hubspot and Marketo Try Hubspot Marketing (Free)Check out Marketo
Lead Management Comparison : Hubspot Vs Marketo
| Email Marketing Features | HubSpot | Marketo |
| Drag-and-Drop Email Builder | Yes | Yes |
| Personalize Email Content | Yes | Yes |
| Personalize Email Subject Lines | Yes | Yes |
| Email A/B Testing | Yes | Yes |
| Email Analytics | Yes | Yes |
| Automation Branching Logic | Yes | Yes |
| Contact-Based Segmentation | Yes | Yes |
| Company-Based Segmentation | Yes | Yes |
| Bi-Directional Company Sync with Salesforce | Yes | Unidirectional Only |
Lead Management Comparison : Hubspot Vs Marketo
Marketing Performance Comparison : Hubspot Vs Marketo
| Analytics Features | Hubspot | Marketo |
| Content analytics (sessions, visits, etc.) | Yes | Yes |
| Advanced content analytics (attribution, etc.) | Yes | Yes |
| Contact analytics | Yes | Yes |
| Company analytics | Yes | Yes |
| Competitor tracking | Yes | Needs extra tool(s) |
| Export/Email reports | Yes | Yes |
| Revenue reporting | Yes | Yes |
| Revenue Attribution Reporting | Yes | Yes |
Marketing Performance Comparison : Hubspot Vs Marketo
Campaign Management Comparison : Hubspot Vs Marketo
| Campaign Management Features | HubSpot | Marketo |
| Content assets integration with a campaign (landing pages, email, etc.) | Yes | Yes |
| Ability to duplicate clone campaigns and corresponding assets | Yes | Yes |
| Campaign performance reports | Yes | Yes |
Campaign Management Comparison : Hubspot Vs Marketo
Team/User Administration Comparison | HubSpot Vs Marketo
| Team & User Management | HubSpot | Marketo |
| Segment content, and contacts by team, business unit, region, or any other dimension | Yes | Yes |
| Separate teams by hierarchy | Yes | Yes |
Team/User Administration Comparison | HubSpot Vs Marketo
Account-based Marketing | Hubspot vs Marketo
What are the key Differences Between Hubspot Vs Marketo?
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